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CASSIES Bronze: Del Monte re-establishes its quality credentials | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
14 hours ago by Strategy Staff

For the six-month business results period, base brand volume was up 8% – a 13-point swing from the prior 5% decline. Brand equity metrics also improved, far exceeding the +20% goal.

http://strategyonline.ca/2014/02/19/cassies-bronze-del-monte-re-establishes-its-quality-credentials/
 

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